- Initial training - continuing education
- Standard rhythm
- Eduniversal Ranking: 4th
Presentation of the training
This Master 2 Public Management, "Public Marketing and Communication" course aims to acquire the knowledge and skills required to become a specialist in the public sector and an expert in marketing and communication.
This Master's degree therefore aims to complete a course in law, economics and management with specific training in marketing and communication applied to the non-market sector. The courses should therefore enable students to acquire a management culture in the field of marketing and communication in non-market institutions, but also to deepen their knowledge of certain specific themes, sectoral problems or professional techniques.
Individuals who have validated a Master 1 in Law-Economy-Economy-Management, in particular the Master’s Degree 1 in Public Management and who wish to move towards public administrations (public administrative establishments, local authorities),non-profit organizations such as charity organizations, agencies, professional organizations, cultural structures, or more broadly, communication and public marketing consultancy agencies operating in this sector and whose clients are public administrations or non-market organizations.
Graduates will have acquired the skills that will enable them to :
- produce studies and analyze marketing data (identify target audiences or to be targeted by their action in marketing/communication),
- manage the marketing approach of the transversal attractiveness sectors of territorial marketing (identify the method, strategy and operational tools to be implemented to carry out their communication/marketing actions,
- monitor the quality of public services and general interest behavior (analyze the needs or behavior of target groups in their diversity and know how to propose actions to meet or guide them)
- produce, disseminate and analyze a public communication strategy and its digital declination (analyze the needs of their institution or of the agency's client institution, propose actions to meet them
- prepare oneself to enter the workplace
Organization of the training
Students will follow 288 hours of classroom teaching (S3: 186 hrs. / S4: 102 hrs.).
The lecturers encourage learning with interactive and immersive teaching methods: lectures, case studies, role-playing, role-playing with real-life projects.
The internship is compulsory. It can be carried out alternately 2 days a week from November, or full time from April. The minimum duration of the internship is 4 months and is the subject of a dissertation.
Students benefit from support in building a professional network and carry out tutored group projects that meet the expectations of an external professional sponsor in a real situation.
In an operational logic, courses on the production of computer, video and Internet supports are given directly in the computer room with dedicated workstations and software.
Content of the training
Producing studies and analyzing marketing data (9 ECTS)
Produce, disseminate and analyze a public communication strategy and its digital version (9 ECTS)
Communication and Media Law
Managing the marketing approach of the transverse sectors of attractiveness of territorial marketing (12 ECTS)
Trending sectors, territorial marketing and place branding
Tourism and MICE
Managing the quality of public services and general interest behavior (6 ECTS)
Quality of public services
Preparing to enter the workplace (24 ECTS)
Building a professional network
Dissertation and internship
Further education and job opportunities
Further education :
Ph.D. in Sciences Management
- Sectors: Graduates move towards public administrations (public administrative establishments, local authorities), non-market institutions such as non-for-profit organizations, agencies, professional organizations, cultural structures. They also turn to communication and public marketing consulting agencies operating in this sector and whose clients are public administrations or non-market organizations.
- Targeted occupations: communication manager, product manager, social media manager, marketing and communication assistant, marketing research manager, project manager, technical writer and consultant.
Admission is subject to application.
For those in continuing education: a Master 1 in Law, Economics, or Management, and management experience in the public or parapublic sector.
Partnerships & training highlights
Students will be invited to participate during their academic year in professional events such as the Cap'Com Forum and the Place Marketing Forum.