DESU - Entrepreneurship and festival management

- To fill the gap in specialized training in festival entrepreneurship and management. The DESU is designed to meet the need for training personnel who are competent in the festival sector.

- It will make it easier for young graduates to take up new management positions, or enable existing directors to put their practices into perspective by reinforcing their skills in the fundamental areas of entrepreneurship and management. Training must therefore be in touch with the players in the field.

- Develop the versatility of DESU students' skills in managing societal transition projects. The skills developed must be both cross-disciplinary (ticketing, communications, production, programming, cultural action, etc.) and managerial (legal, social, management (executive), accounting, governance issues (private/public)).

- Reinforce the entrepreneurial and intrapreneurial, social and solidarity-based approach within the event industry, by training in inclusive governance mechanisms and experimenting with inclusive management spaces, practices and tools.

- Encourage peer-to-peer transmission and foster professional solidarity within the industry by encouraging the exchange of practices between professionals during this university training program.

- Encourage the inclusion of multiple disciplines and aesthetics in festival projects.

Bac +4 or Master 1 with professional experience in the cultural sector

- Designing your project strategy

- Legal framework for your business

- Financing your project

- Co-constructing your strategy in a festival context

- Develop your action in a festival context

- Design and evaluate the strategy of a social and solidarity-based cultural project

- Manage a social and solidarity-based cultural project

- Anchor your project in a changing cultural environment

- Promote employability

The DESU is organized around 6 weeks of teaching and assessment at the IMPGT in Aix-en-Provence. Some training modules may also be delivered on the premises of partner organizations.

Lessons for the 2024-2025 academic year

Week 1: Designing your project strategy
Induction seminar, Strategic diagnosis, Steering, Evaluation

Week 2: Legal framework
Cultural law and taxation, Law of cultural organizations and legal liability, PLA, Social rights of artists

Week 3: Financing your project
Financial management, accounting, funding strategy - overview of different sources of funding

Week 4: Co-constructing your strategy in a festival context
Co-construct a responsible festival program, Produce a sustainable and responsible festival, Analyze audience behavior and build a marketing and communications strategy, Develop an audience relations strategy in a festival context.

Week 5: Developing your action in a festival context
Reduce the environmental impact of festivals, Anticipate and limit risks in a festival context, Manage temporary teams and guarantee well-being at work, Propose EAC mediation actions

Week 6: Final assessments and jury

Target sectors / professions :

- Festival management

- Service management

This DESU is open to candidates with 4 years' higher education or equivalent professional experience. Candidates are selected on the basis of a portfolio and interviews with a panel of judges. The DU is open to students, mainly in initial training (75%), and to professionals in the festival and event industry (25%).

Festival d'Art Lyrique d'Aix en Provence - Marsatac - Marseille Jazz des Cinq Continents - Charlie Free - Chroniques - Les Augures - La Plage Sonore - Région Sud - Festival de Marseille - Festival International de Musique et Cinéma Marseille (MCM) - Friche la Belle de Mai - La Boite à MUS' - BABEL MUSIC XP - Grand Théâtre de Provence - Rencontres Cinématographiques d'Aix en Provence - Le Campus des Métiers et des Qualifications d'excellence (CMQe) industries culturelles et créatives - Provence Alpes-Côte d'Azur