DESU - Entrepreneurship and management of contemporary music

- Make up for the lack of specialized training in entrepreneurship and management for contemporary music. The DESU is designed to meet the need for training personnel who are competent in the contemporary music sector.

- It will make it easier for young graduates to take up new management positions, or enable existing managers to put their practices into perspective by reinforcing their skills in the fundamental areas of management and law. Training must therefore be in touch with those working in the field.

- Develop the versatility of DESU students in managing societal transition projects. The skills developed must be both cross-disciplinary (ticketing, communication, production, programming, cultural action, etc.) and managerial (law, labor relations, management (executive management), accounting, governance issues (private/public)).

- Strengthen the entrepreneurial and intrapreneurial, social and solidarity-based approach within the contemporary music sector, by training in inclusive governance mechanisms and experimenting with inclusive management spaces, practices and tools.

- Encourage peer-to-peer transmission and promote professional solidarity within the industry by encouraging the exchange of practices between professionals during this university training course.

- Strengthen inter-sector links (live music - health - tourism - sport, etc.).

Bac +4 or Master 1 with professional experience in the cultural sector.

- Designing your project strategy

- Legal framework for your business

- Financing your project

- Co-constructing your strategy in a contemporary music venue

- Develop your activities in a contemporary music venue

- Design and evaluate the strategy of a social and solidarity-based cultural project

- Manage a social and solidarity-based cultural project

- Anchor your project in a changing cultural environment

- Promoting employability

The DESU is organized around 6 weeks of teaching and assessment at the IMPGT in Aix-en-Provence. Some training modules may also be delivered on the premises of partner organizations.

Lessons for the 2024-2025 academic year

Week 1: Designing your project strategy
Induction seminar, Strategic diagnosis, Steering, Evaluation

Week 2: Legal framework
Cultural law and taxation, Law of cultural organizations and legal liability, PLA, Social rights of artists

Week 3: Financing your project
Financial management, accounting, funding strategy - overview of different sources of funding

Week 4: Co-constructing a strategy for a contemporary music venue
Co-construct responsible programming in a contemporary music venue, Produce in a contemporary music venue, Analyze audience behavior and build a marketing and communications strategy, Develop an audience relations strategy in a contemporary music venue.

Week 5: Develop your activities in a contemporary music venue
Anticipate and limit risks in a contemporary music venue, Manage permanent teams and guarantee well-being in the workplace, Support emerging artists as part of a 360° approach, Propose EAC mediation initiatives.

Week 6: Final assessments and jury

Target sectors / professions :

• Management of contemporary music venues
• Service management

This DESU is open to candidates with 4 years' higher education or equivalent professional experience. Candidates are selected on the basis of a portfolio and interviews with a panel of judges. The DESU is open to students, mainly in initial training (75%), and to professionals in the contemporary music sector (25%).

6MIC - Radio Grenouille - Charlie Free - Aix'Qui - Parea Production - Fédération des lieux de musiques actuelles - Pôle de coopération des Acteurs de la filière Musicale en Région Sud & Corse - Le Campus des Métiers et des Qualifications d'excellence (CMQe) industries culturelles et créatives - Provence Alpes-Côte d'Azur