On June 5 and 6, the IMPGT's Chair in Attractiveness and New Territorial Marketing (A&NMT) organized the 12ᵉ edition of the Place Marketing Forum in Reims, an international meeting that has become a must for all professionals, players and researchers in territorial attractiveness.
Nearly 200 participants took part in 9 sequences of reflections and exchanges of practice mixing 1 collective intelligence workshop in Ice Breaker session, 4 conferences on Artificial Intelligence, student attractiveness, responsible tourism and 4 think tanks to deepen major issues related to health, governance, metropolises, business tourism and major events.
This year, three organizations received awards for their outstanding contribution to territorial marketing:
- Territoires Hôtes prize: won by Saint-Étienne Métropole
- Prix Jeune Talent: awarded to Marketing Sheffield
- Prix Coup de Cœur du Public: awarded to Agence One Provence
Students in the Master 2 in Public Management, Attractiveness and New Territorial Marketing program, also took part in this year's event, giving them an opportunity to showcase their training, exchange ideas with industry professionals and develop their network.
For further information: https: //placemarketingforum.com/accueil-2-2
