On April 16 and 17, the IMPGT’s Chair in Regional Attractiveness and New Territorial Marketing ( A&NMT) organized the 13th edition of the Place Marketing Forum, a leading international event bringing together nearly 250 professionals, public officials, and researchers in the field of regional attractiveness, at the Darius Milhaud Conservatory. A symbolic return to Aix-en-Provence, marking the IMPGT’s 30th anniversary!
Over the course of two days, the discussions were particularly rich and stimulating:
- a collective intelligence workshop centered on the Corporate Territorial Responsibility (RTE) Compass created by the ANMT Chair
- conferences exploring the role of businesses as key drivers of regeneration, in close collaboration with regional organizations
- several think tanks to explore key issues such as partnerships, health, sports, and artificial intelligence
The networking event held at the Maurice David Stadium—home of Provence Rugby—fostered meaningful exchanges in a friendly setting.
Students from the IMPGT’s Master 2 in Public Management, specializing in Attractiveness and New Territorial Marketing (ANMT), were also in attendance: a great opportunity to showcase their education, meet industry professionals, and expand their network.
--
2026 Award Winners:
Audience Favorite Award: Brand Gold Coast
Young Talent Award: Bed In Shop
Host Region Award: Pionner the possible - Svenska institutet
