March 25, 2026
Students in the Master 2 Public Management program, Attractiveness and New Territorial Marketing (ANMT), took part in the first 3-day Study Tour of the Hautes Garonne and Aveyron regions.
During these three days of immersion in Toulouse and Rodez, they met with key players in territorial marketing to gain a better understanding of their strategies for anchoring and enhancing attractiveness?
Between exchanges with attractiveness agencies, meetings with ambassador networks, institutional and cultural visits, notably to the Soulages Museum, and discovering local dynamics alongside tourism players, this stay offered a complete and operational vision of territorial issues.
