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Place Marketing Forum 21: a successful physical edition

September 29, 2021

The Place Marketing Forum 21, organized by the IMPGT's Chair of Attractiveness and New Territorial Marketing, was held on September 16 and 17 in phygital from the Parc Chanot in Marseille!

For this eighth edition, the Place Marketing Forum had a new look and was presented in a new format. The objective was to adapt to the current health situation and to make the PMF experience even more pleasant and friendly. 300 participants, including 60 speakers, came to the Parc Chanot from all over France and the world, and nearly 80 people were able to follow the conferences virtually thanks to the retransmission, which could be viewed live from their screens.

For two days, everyone was able to discover, exchange and decipher new trends and best practices in territorial marketing around the world during 5 conferences, 4 workshops, 2 think tanks and an experiential networking evening at Mx Marseille (Dock Village).

The Place Marketing Forum is the annual international meeting of managers and decision-makers concerned with the issues of attractiveness of territories, organized since 2013 by the Chair of Attractiveness and New Territorial Marketing of the IMPGT. Each year, the objective is to present, exchange and reward remarkable cases that illustrate the best practices of territorial marketing and attractiveness in the world.

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