DESU - Retail manager: cities and territories

• Train professionals capable of energizing and revitalizing territories in the face of contemporary challenges
• Acquire skills in project management, planning and urban development
• Develop strategies to promote the local economy and local commerce
• Promote initiatives that enhance the quality of life of local residents, particularly through cultural and social activities
• Integrate principles of sustainability and social responsibility into urban development
• Encourage collaboration between public, private and civic players for effective downtown management
• Encourage innovative solutions to contemporary urban challenges

This DESU is aimed at holders of a Bac +4, engineering degree, Master 1 and professionals with at least 5 years' experience in the public sector, urban planning, commerce or economic development.

On completion of the DESU, the professional skills acquired will enable you to effectively manage and coordinate territorial attractiveness in general, and the revitalization of town centers in particular.

Graduates will be able to design and manage urban projects, while bringing together the various local players, such as elected representatives, shopkeepers and citizens. They will master strategies for boosting local trade, by improving the attractiveness of city centers through territorial marketing initiatives and events. The management of public spaces and urban mobility will also be part of his or her remit, as will the integration of sustainable development principles into urban planning. Finally, he/she will be able to adapt to local regulations and seize the opportunities offered by public schemes to successfully lead local development projects.

The course lasts 13 weeks, with a total of 225 teaching hours.
Some courses are shared with those of the Master 2 "Attractiveness and New Territorial Marketing", part of the IMPGT's Public Management program.

Courses for the 2025-2026 academic year (subject to change)

• Introduction to territorial attractiveness
• Introduction to territorial marketing
• Territorial image
• Global diagnosis - the fundamentals
• Case study / Transversal diagnosis
• Project management: collective intelligence and facilitation
• Territorial governance - the basics
• Territorial marketing governance model
• Innovative ecosystems
• Hackathon
• Urban planning and commercial law
• Urban policy and commercial environment
• Marketing techniques

Target sectors / professions :

• Downtown manager
• Local economic development officer
• Territorial development consultant
• Director of a retailers' association
• Project manager for revitalization programs
• Urban mobility manager
• Territorial marketing and communications manager
• Project manager in sustainable urban development
• Economic development manager

This DESU is open to candidates with a Bac+4 degree, or equivalent professional experience.
Selection is based on an examination of the application file.

CMCV le Club des Managers de Centre-Ville - Institut de la ville pour le commerce - CEREMA Centre d'études et d'expertise sur les risques, l'environnement, la mobilité et l'aménagement - FACT Fédération des Acteurs du Commerce dans les Territoires - CDCF Conseil du Commerce de France