From October 12 to 14, 2022, the International Place Branding Association (IPBA) set up shop at the IMPGT for its 6th annual conference. The conference brought together 100 international researchers, practitioners and doctoral students to share their ideas, research and best practices around the issues and problems of place branding.
The conference began with a doctoral colloquium during which 10 doctoral students presented their research work. Then, plenary sessions highlighted the testimonies of experts: Natacha Destelle, CEO of Provence Tourisme, Gary Warnaby, professor at Manchester Metropolitan University, and Hubert Calmettes, consultant and former CEO of the Toulouse Attractiveness Agency. Parallel sessions allowed the 62 contributions validated by the scientific committee to be presented by their authors. The prize for the best article was won by Abdulrhman Alsayel for his article (co-authored with Jan Fransen and Martin de Jong) entitled "City branding in a multi-level governance context - Five types of Urban Development approaches in Saudi Arabia and their branding performance". Finally, an Art Gallery exhibited works inspired by research, practice or engagement of researchers-artists in branding, territorial marketing and places in general.