- Initial training - continuing education
- Aix-en-Provence
- Alternance
- Eduniversal 2026 ranking: 17th
Training presentation
This course is aimed at individuals wishing to acquire dual managerial and legal skills, with a focus on the arts, culture and creativity.
Delivered on a work-study basis and based on a competency-based approach, this program aims to train managers who are specialists in the cultural sector in the broadest sense, and to give them the tools, techniques and knowledge they need for a successful and rewarding professional career. In the second year of the Master's program, students specialize in the management of contemporary music, festivals and the cultural and creative industries.
This Master's degree is attached to the University Chair in Organizations and Territories of the Arts, Culture and Creation , supported by the IMPGT. The OTACC Chair is a laboratory for thinking, experimenting and disseminating innovative management systems for artistic, cultural and creative projects. Students benefit from the Chair's ecosystem and are involved in a number of its projects.
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Target audience
This course is open to candidates :
- initial training: candidates with a Bachelor's degree in law, economics or management, or a degree equivalent to a Bachelor's degree in specialized cultural or artistic courses
- continuing education: professionals in the cultural sector wishing to broaden their experience in managerial and legal fields, or project or service management professionals wishing to redirect their activities towards the cultural and creative sector.
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Skills
At the end of the MDOTM program, graduates will have acquired the following knowledge and skills blocks (BCC):
-BCC 1 : Design and evaluate the strategy of a social and solidarity-based cultural project
-BCC 2: Manage a social and solidarity-based cultural project
-BCC 3 : Anchor your project in a changing cultural environment
-BCC 4 : Promote employability
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Training organization
-Work-study schedule: Students spend around three weeks a month in partner organizations, and one week in class. Find out more about the sandwich course
-Competency-based approach combining theory and practice : students are confronted with real-life issues, both as part of their apprenticeship assignments and as future players in the cultural sector. This approach is therefore based on numerous case studies and projects, which students are required to carry out throughout the year, in fields covering the widest possible spectrum of activities: Marketing, Communication, Budgeting, Law, Human Resources, Cultural Project Development, etc. All courses are designed to reinforce students' strategic, tactical and operational skills. The majority of courses are taught by a combination of teacher-researchers and industry professionals.
-Helping students find their first job: Students receive individual support to ease their transition to the professional world (skills assessment, acquisition of an "artistic, cultural and creative manager" skills portfolio, definition of a professional project, HR coaching for resumes and motivational interviews, etc.). What's more, with the support of the OTACC Chair incubator, students will be able to create their own jobs. Every year, new projects are hatched.
-TIGER" accreditation : the program has been awarded A*Midex accreditation for its research-based approach and its links with the socio-economic and cultural world.
The MDOTM Master's student is thus placed at the heart of a rich and organized ecosystem throughout the academic year. Co-directors of the Master's program and the OTACC Chair, the teaching team, teaching engineers, tuition administrators, support for entrepreneurship, FORMASUP Méditerranée and structures hosting work-study students, all work together to help students succeed.
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Training content
For the academic years 2024-2025 and 2025-2026
All skill blocks (BCC) are backed by research. Students are members of the IMPGT OTACC Chair. This anchoring in the Chair offers the opportunity to immerse students in the cultural sector (alternating work and on-site assessment).
-BCC 1: Designing and evaluating the strategy of a social and solidarity-based cultural project : aims to understand the logic of the strategic approach and acquire all the practices and tools of strategic management: e.g. tools for diagnosing and positioning a project. Example of application: Master's students join the OTACC Chair incubator and are required to design and manage a cultural project over the two years of the Master's program. These projects tend to be sustainable. The first phase of the incubation program focuses on carrying out a territorial diagnosis to define the project's strategic positioning.
-BCC 2: Managing a social and solidarity-based cultural project: aims to acquire the skills needed to manage the various links in the value chain of a cultural organization (HRM, finance, public relations, production, etc.). Example of application: The second phase of the incubation program focuses on the organization, coordination and team management of the cultural project's various resources.
-BCC 3: Anchoring your project in a changing cultural environment: aims to understand the mutations and major changes in the cultural sector. Examples of applications: Co-production of a podcast by Master's students and radio frog on the theme of cultural management professions, design and production of the "Journées Culturelles de la Chaire" in partnership with OTACC Chair partners.
-BCC 4: Fostering employability: aims to support students in their post-master's employment. Example of application: Various "employability" exercises are carried out during the Master's program: skills assessment, job survey, professional dissertation, interview simulation, etc. Students can choose one of the following three specialties in Master 2: management of contemporary music, festival management, management of cultural and creative industries.
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Further studies and career opportunities
Further studies:
- After the 1st year of the Master's program: Master 2 in Management and Law of Cultural Organizations and Events or another Master's program.
- After the 2nd year of the Master's program: Doctorate in Management Sciences.
Career opportunities :
Sectors : cultural sector in the broadest sense
Target professions: Director of permanent or event-based cultural and creative organizations (museums, public or private concert halls; festivals; major recurring cultural events in France or abroad; publishing houses, production and distribution agencies) - Functional manager of departments within permanent or event-based cultural and creative organizations (production - distribution - accounting - HR - communications - sponsorship - public relations - educational services, general management, site management, event management...) - Contractual civil servant in the public sector.) - State and local cultural civil service contract worker - Head of cultural and creative projects - Head of department or project manager for civil societies serving artists (SACEM, SACD, SPEDIDAM, ADAMI...) -
Admission requirements
-For students in initial training: graduates of a Bachelor's degree or a Master's 1 in law-economics or management, graduates of equivalent business schools, a diploma equivalent to a Bachelor's degree or Master's 1 in specialized cultural or artistic courses (Fine Arts, musicology, book professions, MST, cultural mediation, etc.).
-For those in continuing education: professionals from the cultural sector with real experience in the field, wishing to perfect their experience and integrate into it the managerial and legal techniques essential for their future in the organization; or professionals from other sectors with real experience in project or service management, wishing to redirect their activities towards the cultural and creative sector.
VAP (Validation des Acquis Professionnels) is available for students who do not have the required level to enter the program.
Admission is subject to application and individual interview (if required). Criteria for assessing applications: the analysis of applications is based on four criteria: academic level, professional project, previous professional experience and motivation to work in the arts, culture and creation.
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Partnerships & training highlights
Partnerships
This training program is supported by an extensive professional network, enabling students to carry out concrete projects, expand their professional network and rapidly enter the job market (Direction régionale des affaires culturelles - Ministère de la culture, Région Sud, Département 13, Service culturel des villes de Marseille, Aix-en- Provence, etc.). 6MIC, Festival d'Aix, Grand Théâtre de Provence, MUCEM, Cité de la musique de Marseille, Festival Marseille Jazz des 5 continents, Théâtre National de Marseille "La Criée", Radio Grenouille, GMEM, Théâtre "Liberté" de Toulon, Friche Belle de mai Marseille, Mécènes du sud, Festival de Marseille, Festival Marsatac etc......).The Master's experience and reputation are encouraging the gradual extension of this network of partners to professional organizations in the PACA region, in France and even abroad (EIT culture and creativity, Encatc, Alliances françaises network in particular).
Apprenticeship partnerships with FORMASUP Méditerranée and the CFA Métiers du Spectacle (CFAMS). The program is also in partnership with InCIAM, CISAM and Pépite Provence.
Training highlights :
- IMPGT Cultural Days: Master 2 MDOTM students design and produce a series of conferences in which Master 1 students and a professional audience are invited to participate. Over the course of 3 days, experts and professionals from the arts, culture and creation sector come together to discuss current themes that are shaking up the sector
- Producing an artistic, cultural or creative project: Following a presentation of the various stages and tools involved in managing cultural projects and events, Master 1 students work in groups of 5 to put together a feasibility file for an artistic, cultural or creative project. They implement the project during the Master 2 year.
- Production of the OTACC Chair podcast, a study of an organization's audiences, an evaluation of a cultural organization.
- Participation in trade shows and other industry events
Training presentation
In 2025, this course was awarded thePLUS label "Link with the Socio-Economic and Cultural World".
Portraits of IMPGTians - IMPGTiennes
Contact
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