MASTER 2 public management - Attractiveness and new territorial marketing course (1st and 2nd year)

• Initial training: having completed a Bachelor's degree, mainly in management, economics or law, or having a degree equivalent to a Bachelor's degree.

• Continuing education Professionals in equivalent positions in the public or private sector, in line with the professional development or consolidation project proposed by this program.

In line with the objectives of the training program, blocks of knowledge and skills (BCC) are offered.

Master 1:

• Understanding the environment of public and non-profit organizations
• Managing public policies in a context of societal transition
• Managing in public, non-profit and community organizations
• Apply a scientific method to public and territorial management
• Prepare/reflect on professional activity and social commitment in a changing world

In Master 2 :

• Understand the environment of an attractiveness and territorial marketing approach
• Manage public policies in a context of societal transition
• Manage an attraction and territorial marketing approach internally and externally
• Apply a scientific method as part of an attractiveness and territorial marketing approach
• Prepare/reflect on professional activity and social commitment in a changing world

Courses are given every six months in the form of lectures and tutorials.

Master 1
Work-study or compulsory 2-month internship

In the first semester, students follow a core curriculum focusing on the skills essential to future managers. In the second semester, a system of options (by block) enables students to draw up their career plans and move towards the "Attractiveness and new territorial marketing" field, or towards other sectors of public management in which they wish to develop.

Master 2
Work-study or minimum 4-month internship

The training program is organized on a sandwich basis, with weeks of lectures (1 week per month), work experience (around 3 weeks per month under an apprenticeship contract, professionalization contract or internship agreement) and exams spread over the academic year, enabling students to go back and forth with the field. Students write a dissertation on their work-study experience, and receive support in building a professional network. Students take part in industry events such as the Place Marketing Forum organized by IMPGT's ANMT Chair.

The courses developed are at the heart of the concerns of local authorities and businesses in terms of economic development, tourism and events development, attractiveness, competitiveness and social inclusion. During each session, no fewer than 15 professional and/or academic experts come to meet the students/auditors and share their expertise in territorial marketing and attractiveness.

Course content for the 2024-2025 academic year (indicative - subject to change)

Master 1 - semesters 1 and 2

Courses shared with the 8 Master's courses in Public Management (except MESS)

• Understanding the environment of public and non-market organizations: Conceptual and theoretical foundations: French public institutions and the main principles of public management, Administrative law for the public manager, Economic mechanisms and policies, Societal issues and public policies: cross-disciplinary approaches, European institutions and governance, Public policies and systems: sectoral approaches, Opening lectures and workshops.
• Managing public policies in a context of societal transition: Societal issues and public policies: cross-disciplinary approaches, Designing public policies: innovation and co-creation, Managing a territory, Public policies and systems: sectoral approaches, Managing and evaluating a public policy.
• Managing in public, non-market and public-interest organizations: Conceptual and theoretical foundations: French public institutions and the main principles of public management, Design and organizational behavior, Project management (tools and methods), Leadership and team management, Managing the performance of public organizations. ANMT managerial specialties: European mutual aid mechanisms, Lobbying and public decision-making, Territorial marketing methodology, Designing and managing a public communication campaign.
• Applying a scientific method to public and territorial management: Public policy design: innovation and co-creation, Territorial management, Design and organizational behavior, Research methods: processing and reporting information, Quantitative and qualitative methodologies. Option 1: Ethics and deontology of the public manager, Option 2: Research awareness
• Preparing/reflecting on professional activity and social commitment in a changing world : Research methods: processing and reporting information, English, Supporting students in the professional world

Cross-disciplinary courses: Serious Game, Internship or apprenticeship

Master 2 - semesters 3 and 4

• Understanding the environment of an attractiveness and territorial marketing approach: fundamentals of territorial attractiveness and territorial marketing, Sustainable Development Objectives applied to attractiveness sectors: strategic analysis
• Managing public policies in a context of societal transition: sector-based attractiveness strategies, Territorial scales and attractiveness, Territorial marketing deliverables
• Internal and external management of an attractiveness and territorial marketing approach: Management of an attractiveness project
• Apply a scientific method as part of an attractiveness and territorial marketing approach: Case study, cross-disciplinary diagnosis, Professional integration, Professional thesis and university work
• Preparing/reflecting on one's professional activity and social commitment in a changing world: case study, cross-disciplinary diagnosis, professional thesis and university work, professional coaching and conference cycle, Place Marketing Forum: territorial experiences

Further study:

• At the end of the 1st year of the Master's program: students continue their studies in the 2nd year of the Public Management Master's program in Attractiveness and New Territorial Marketing, or in one of the 8 other programs in this Master's program offered at the IMPGT, or in the various Master's programs in Law-Economics-Management.
• At the end of the two-year Master's program: students can continue their studies with a Doctorate in Management Sciences.

Career opportunities :

• Sectors: As the program is cross-disciplinary, it offers a wide range of career opportunities in both the public and private sectors, in a variety of fields.

• Target professions: territorial marketing manager, economic development manager, tourism development manager, department manager (attractiveness, tourism, MICE, economic development, etc.), local and territorial development project manager, city contract project manager, director of associations or parapublic structures (such as CRT, syndicat mixte, etc.).

Admission is subject to application.
French language level required and recommended: C1 - C2

• Master 1 - on the Mon Master platform
  Candidates with a Bachelor's degree, mainly in management, economics or law, or with a degree equivalent to a Bachelor's degree. Applicants from political or social sciences or other backgrounds are also considered, provided they can demonstrate a good academic level and a clear motivation to change direction. A refresher MOOC is available for students who do not come from specialized management or public sector backgrounds.

• Master 2 - on the E-Candidat platform
  Candidates who have completed the first year of a Master's degree in Public Management, or who have completed other university courses (law, economics, management), or who hold equivalent positions in the public or private sector, in line with the professional development or consolidation project proposed by this program.

VAP (Validation des Acquis Professionnels) is available for students who do not have the required level to enter the program.

This Master's program is attached to the Attractiveness & New Territorial Marketing Chair held by the IMPGT. Students benefit from the Chair's ecosystem and network, with no fewer than 36 French local authorities and companies. Students will also be invited to take part in professional events such as the Cap'Com Forum and the Place Marketing Forum during their academic year.